WEBSITE VISITS

We collect some personal data, as well as other information in the form of anonymous or aggregate statistics, when you visit our website or when you sign up for our newsletter.

We may collect:

IP address and other browser-generated information, e.g., browser type, operating system, date and time of access, how long a person looks at a website, and what they look at, etc. Location information

We use the personal data we collect about you to:

Tailor the way that you interact with us in the future, so that we tailor individual emails and also show you specific adverts, products, or offers that we think you may be interested in, both on our website, newsletter, and on certain third party websites (including social media). Analyze how our website is used, so that we can continuously improve the services that we offer.

We may share your personal data with the following third parties:

Service providers who help us with the operation of our website, to fulfill your orders and deliver our products to you; for example, credit reference agencies, couriers, payment providers, and IT supporters. Certain regulatory bodies, government, and enforcement agencies, if we need or are requested to. We may also share personal data collected about you with social media channels, advertising networks and other third parties who help us to understand how our website is being used, how well our advertising works, how we can improve, to provide ad measurement services and target advertising (and in some cases we may allow those third parties to collect and receive data themselves for these purposes, which they may also collect from elsewhere on the internet and other apps).

WEBSITE ORDERS AND COMMUNICATIONS

When you order from us, on our website, or when you sign up to our newsletter, we may ask for your name, email address, delivery address, telephone number, credit or debit card number, registered address of the card, CVC number, the card's expiry date and a contact phone number for the registered address of the card.

We use the personal data we collect about you to:

Provide you with our products and to fulfill orders that you place with us on our website. Allow you to return your Birger Christensen product if you change your mind. Respond to your questions and requests. Send you newsletters about the newest trends and products, exiting launches, special offers, etc. Send you information on any changes we make to our policies or terms.

We may share your personal data with the following third parties:

Service providers who help us to operate our website, fulfill your orders and deliver our products to you; for example credit reference agencies, couriers, payment providers, IT supporter. Certain regulatory bodies, government, and enforcement agencies, if we need or are requested to. We may also share personal data collected about you with social media channels, advertising networks and other third parties who help us to understand how our website is being used, how well our advertising works, how we can improve, to provide ad measurement services and target advertising (and in some cases we may allow those third parties to collect and receive data themselves for these purposes, which they may also collect from elsewhere on the internet and other apps).

NEWSLETTER SIGNUP AND TRACKING

When you sign up to our newsletter, we will usually ask for your name, email address and country.

We use the personal data we collect about you to:

Send you newsletters about new products, inspirations and special offers.

We may share your personal data with the following third parties:

Service providers who help us operate our newsletter, IT supporters, etc. Certain regulatory bodies, government, and enforcement agencies, if we need or are requested to. We will save your personal information as long as you want to receive our newsletter.

PERSONAL DATA FROM OTHER SOURCES

When you interact with us or use any of our pages on social media sites, such as Facebook and Instagram, we may collect information about you which could include personal data. For example, when you "Like" a post on our Facebook page. Those social media sites will also have their own privacy policies explaining how they use and share your personal data. You should carefully review those privacy policies before you use those social media sites, to make sure that you are happy with them.

YOUR RIGHTS

Right of access: You have the right to gain insight about what personal information we have registered about you, the purpose of the registration, categories of personal data, recipients of the information as well as where the information originates from.

• Right to rectification: You are entitled to correct and update the personal information we have registered about you.

• Right to delete: You have the right to have the personal information we have registered about you deleted. If you wish your personal information deleted, please let us know and we will delete all information that we’re not required to save by law.

• Right to limitation of treatment: In some cases, you may have limited access to processing your personal information. If you are entitled to limited treatment, we will only be able to process the information - except for storage - with your consent or for the purpose of a legal claim to be established, enforced or defended, or to protect a person or important social interests.

• The right to object: In some cases, you may object to our or the legitimate processing of your personal information.

• Right to transmit information: You may, in certain cases, have the right to receive your personal information in a structured, commonly used and machine-readable format and to transfer such personal data from one data manager to another without any hindrance.

• The right to revoke consent You have the right to withdraw your consent at any time. You can do this by contacting us through the details shown under the section ’Contact’.

WE COLLECT COOKIES

We use cookies in order to improve your experience when you visit our website. Our cookies collect information about your computer and take your personal settings into account. All collected data is used to track user behavior in order to improve the customer experience. If you keep your settings as they are, we expect that you’re happy with the cookies we use on by-luma.com.

• We place a number cookies for visitors of our website:

Cookies necessary for the functioning of the online store and several are used in connection with several functionalities and analitycal information access to admin; shopping cart; navigation through a storefront; checkout; customer login; reporting and analytics; track landing pages; analytics relating to marketing & referrals.

How long will cookies remain on my computer or mobile device? The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. See the section below on how to control cookies for more information on removing them before they expire. How to control cookies: You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible. Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu.

For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org. From time to time we may make changes to this privacy policy. If we decide to do so, we will post the changes here so that you are always aware of what personal data we collect about you, and how we use it.

V2.Sep2020